SWOT analysis Assignment Example | Topics and Well Written Essays - 2000 words

SWOT analysis - Assignment Example Their success therefore is on people; the customers, employees and the management (Tesco, 2014). This work seeks to establish the SWOT analysis of Tesco PLC. In light of the same, it will put in place a collection of factors that make it stand out in the market putting in mind that the negative aspects also create challenges that make it more stable. The first strength is that the company has been able to benefit from the strong financial performance over the years which underline its strategic capabilities. In 2009 for instance, the company registered a turnover of  £54 billion which, at that time was an increase of 14% as compared to the previous financial period (Hingley & Lindgreen, 2003). The reasons for this exemplary performance have been a collection of factors. In accordance with demands in the market, the customization of the products and services has increasingly made the company to achieve such high status. Key performance indicators have been set to enable the company to continue realizing a profitable cause in the verge of its operations. The table below indicates the continuous improvement in performance over the years as per 2009 and it has a collection of indicators showing different variables of growth and measurement over those years from 2000-2009. The large growth has been attributed to the customer retention strategy of the company. Most of the customers in the company are those that have been referred by an existing customer and then become permanent customers due to the good services at the company. The b company operates an online non-food retail company which highly contributes to the development of the revenue status. The Tesco club card has always been the core of customer tracking and operations and has also improved the rate of customer loyalty. The second point of strength is the diversification of